This Privacy Policy explains how Perfumania (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit our website or make a purchase.

Text Marketing & Alerts

By subscribing to our SMS or text notifications, you agree to receive promotional messages, special offers, and updates at the phone number you provide. Consent to receive messages is not required to make a purchase.

You may unsubscribe at any time by replying STOP, or reply HELP for assistance. Standard message and data rates may apply.

Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, including:

• Browser type
• IP address
• Time zone
• Cookies installed on your device

We also gather information about how you interact with our website, such as:

• Pages and products you view
• Referring websites or search terms
• Browsing behavior and activity

This is referred to as Device Information.

Cookies & Tracking Technologies

We use cookies, pixels, tags, log files, and similar technologies to:

• Improve website performance and functionality
• Understand user behavior
• Enhance your browsing experience

You can manage or disable cookies through your browser settings or visit allaboutcookies.org for more details.

Order Information

When you make or attempt to make a purchase, we collect the following details:

• Full name
• Billing and shipping address
• Payment information
• Email address
• Phone number

This is referred to as Order Information.

How We Use Your Information

We use your Order Information to:

• Process and fulfill your orders
• Arrange shipping and delivery
• Send confirmations and receipts
• Communicate with you about your order
• Detect and prevent fraud

We may also use your information to send marketing communications based on your preferences.

We use Device Information to:

• Improve and optimize our website
• Analyze trends and user behavior
• Measure marketing performance
• Enhance security and prevent fraud

Sharing Your Information

We share your information with trusted third-party service providers to operate our business, including:

• Shopify (our eCommerce platform)
• Google Analytics (website analytics)

These providers only access the data necessary to perform their services.

We may also share your information if required by law or to protect our legal rights.

Behavioral Advertising

We may use your information to deliver personalized advertisements based on your interests.

You can opt out of targeted advertising through:

• Google Ads Settings
• Bing Ads
• Digital Advertising Alliance opt-out portal

Do Not Track

Please note that we do not alter our data collection practices in response to “Do Not Track” signals from your browser.

Your Rights

If you are located in the European Union, you have the right to:

• Access your personal data
• Request corrections or updates
• Request deletion of your information

Your data may be processed outside Europe, including in the United States and Canada.

To exercise your rights, please contact us using the details below.

Data Retention

We retain your Order Information for record-keeping purposes unless and until you request its deletion.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page.

Minors

Our website is not intended for individuals under the age of 14.

Contact Us

For any questions or concerns regarding this Privacy Policy, please contact us:

📧 perfumania@gmail.com
🌐 perfumania